How to be relevant in the Metaverse Discover constantly updated appointments and news GO TO THE 2022 PROGRAM Investing in the NFT markepopularity in the last year and several brands have started selling digital versions of their products at a higher price than physical ones.
Among the cases that have attracted the attention Turkey Phone Numbers 32 Million List of users and researchers in the marketing sector we find that of Coca-Cola which in July 2021 launched its collection of NFTs with a turnover of more than 575,000 dollars during an online auction. The company leveraged the power of the brand for a charitable cause and in just 72 hours managed to accumulate a significant amount.
The Senior Director of Coca-Cola Global Strategy, Oana Vlad, underlined how the transition to the Metaverse is an opportunity for the brand to recreate in the virtual world the atmosphere of optimism that Coca-Cola is committed to transmitting in real life. It is no coincidence that the auction was launched on the occasion of the world day dedicated to friendship and the winner of the four NFTs received at home a physical refrigerator full of bottles of Coca-Cola and other products.
發表於 2024-5-11 16:59:47
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