About the author Jean Frew is a Digital Marketing Consultant at Hallam

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You may be better served using just one page to talk about both subjects. I would advise removing the least valuable page and apply a 301 redirect back to the most valuable page. One valuable page is certain to be more successful than two weak or conflicting pages. The Problem: Your site doesn’t handle www. and non-www. versions of your site effectively The fix: The easiest way to test for this is to remove the www. portion of a URL on your site, in your browser and see what happens when you try to load the page. Ideally a redirect should take place from one to the other. Note: it doesn’t matter which you go with, just pick one way and be consistent.

Also make sure you have identified your preferred version in Google Search Console. The Problem: You Benin WhatsApp Number use another website’s content openly on your website The fix: This scenario tends to happen if you use press releases or if you use feeds to populate certain areas of your site, to show the latest events in a specific region, for example. There’s no real hard and fast rule to this. If you are sure that this type of content provides value to your users you can either accept that you’re never going to rank well for that content (but the rest of your site might) or you can take the time to make the content unique to your audience.







The Problem: Having two websites selling the same goods to different audiences The fix: This one is somewhat complex. The best way to combat this, from a search point of view, is to combine your online presences into one site. There may be good business reasons for having two separate brands which cater to different audiences. You still need to be aware that they will ultimately be competing for attention in the search engine results pages (SERPs). In Summary… Simply adhering to Google’s quality guidelines will help. Create content which is useful, credible, engaging and, wherever possible, unique. Google does a decent job of spotting unintentional duplications but the tips above should give you an idea of how to get search engines and users to understand your site.