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The key is to establish a close and smooth communication model, and provide users with different levels of emotional value and participation, so that the growth attribute can continue . New consumption opportunity groups three no groups This year, a certain trend is that the premium consumption ability of the new middle class is weakening and is beginning to merge with the basic mass population. Against this background, many brands are segmenting their target groups in a more refined manner and looking for potential incremental opportunities groups that are likely to contribute high profits. According to the classification of Liu Ruizhi, cofounder of Jane .
Eyre, from the perspective of population structure, the current new oppo Armenia WhatsApp Number rtunity groups are mainly the threeno group graduates without jobs, migrant workers who are not in love, married and have children, and silverhaired people who have no grandchildren. clan . is that they have a certain amount of surplus in terms of energy and consumption power their time is not fully occupied, they are willing to explore new consumption scenarios, and they spend less on mandatory consumption, leaving room for nonrigid expenditures. Compared with the first two groups of people (who are still relatively sensitive to spending money and expenses).
Taro believes that the silverhaired people without grandchildren or the new energetic elders (, good physical vitality) have the most potential among them. consumer groups. Their wealth accumulation is relatively rich, their mentality is more open than the previous generation, they are motivated for their own compensatory consumption, and they are more vividly described as a group of people who enthusiastically embrace new things and satisfy themselves . From group games to live broadcasts, coupled with online shopping training during the epidemic, I have become more and more familiar and active in various online gameplays.
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發表於 2024-3-7 16:02:33
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