As for the sessions, to view them you must also enter the

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Entered your brand's blog on at least one occasion. To calculate the unique user and not confuse this metric with the number of sessions, Google has rigorous measurement and analysis mechanisms, which you can find out if you access its support page .  " audience " button. This metric will show you the number of times your blog was visited, so it can be a good signal to measure user engagement. If the number of unique users is much less than the sessions, that means that some Internet users visit your pages and content several times, and that's great! As the saying goes, “a bird in the hand is better than 100 in the bush.


” Although one of the objectives of content strategies is to Fax Lists increase exposure and disseminate the brand, it is very positive to have a committed audience , who is willing to take positive actions for the sales process . 2. Track traffic As we explained at the beginning of the text, the potential of Google Analytics for blogs will help you measure the profitability of your Marketing investments (valuing advertising as part of this concept) and the fruit of your efforts.





One of the techniques to evaluate the development of a digital strategy is the close and precise monitoring of your traffic sources. Through Google Analytics you will have the possibility of accomplishing this task, specifically by entering the “ acquisition ” tab. When you access this window you will find a graphic representation of the proportion of traffic contributed by the different sources, as reflected in the following image. ADVERTISEMENT As you can see, Google Analytics segments traffic into 6 types: direct : includes those users who directly placed the URL of your blog in their browsers; reference : these are those visits that come to your blog