Holiday specifically believes that the best way to sell a product

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Choose your persona: If you’ve identified your advertisement’s target audience, you then have to assess which buyer persona you should adopt. Perhaps you could be the comedian, drawing focus on the consumers’ Pain-Point through humor. Or perhaps you could utilize a Hero/Villain dynamic, highlighting the unfairness of the industry you work in for consumers, by pretending to be the bad guy? There are thousands of potential personas you could adopt. Write in your chosen persona: You must write your advert’s entire copy from the standpoint of your adopted persona. Doing so will create a narrative that will elicit the emotional responses you are chasing.

Hopefully, this will lead you to a click on your advert and ultimately a conversion. Buyer Persona Tem  Email List plate GrowthRocks 1 1024x576 1 Buyer Persona template Use Emotional Triggers Using emotional triggers in your ad copy is one of the better ways to elicit a reaction. It’s essential that you are unperturbed when it comes to using emotional triggers to garner a response from your adverts. Emotional responses will always generate the vast majority of clicks. And so, you must learn how to use those triggers effectively in your advert’s copy. In his best-seller book, Trust Me, I’m Lying: Confessions of a Media Manipulator, Ryan Holiday goes into staggering detail about how he’s been able to use and manipulate the emotional responses of his audiences to generate both clicks and page-views for his clients.





According to Holiday: “A powerful predictor of whether content will spread online is…the degree of positive or negative emotion a person is made to feel.”  and get people to pay attention is to take things that people are emotionally passionate about and attach them to the product or service in the customer’s mind. “All it takes is the right frame, the right angle, and millions of readers will willingly send your idea or image or ad to their friends, family and co-workers on your behalf.” Aim Local Audiences As just mentioned, you want to properly identify your target audience. You want to have a clear image of the sort of person you want your advertisement to appeal to. An important factor when considering audience targeting is the potential customer’s location. Generally speaking, you will likely have success with your Google Ads campaign if you gear your campaign towards a local market rather than a broader (inter)national campaign. Make sure your copy and headline feature numerous reference location-specific details. Such details include street names, restaurants, bars, and other venues.