Why Is A CRM Like HubSpot Investing In Creators?

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At the same time, the scenario is starting to change. Pinterest, for example, updated their community guidelines and algorithm in order to be more inclusive, give visibility to minorities and fight misinformation about climate change. For brands, this means, if they want to have a higher visibility, they will also have to think about how they will include these minorities in their communications. Even before its scandal last year, Facebook was already trying to be more aware of some sensitive content. In 2020, during the pandemic, lots of anti-vaccine posts were published on social media platforms to scare people and prevent them from taking their shots – Musk included.


Taking the virality of these platforms, this could cause lots of people to die and make the pandemic continue for longer. In this case, both Twitter and Instagram, showed warning signals every time someone made a post about covid or vaccinations explaining the importance of protecting  Whatsapp Number  yourself. In the last year, Meta (Facebook and Instagram’s parent company) admitted to taking down 9,2 million posts of a harassing nature. Is this enough? Also, Twitter and Instagram announced recently that they are moving to chronological feeds to avoid users having access to only mass shared content – which tends to bring more fake news, hate speech and not give space for minorities. It’s the beginning. Must watch:




Hubspot, the sales and marketing automation platform, has announced the launch of Hubspot Creators, a new program to invest in and support emerging content creators. Starting with podcasts, the program will launch with an initial cohort of eight content creators. They will produce content from scratch and receive resources to expand their brands, operational support, as well as a monthly payment that increases along with the creator’s success. But why would a SaaS platform be so dedicated to investing in a content creator program? What would be the strategy behind it? If you like to receive articles like this directly in your inbox, consider subscribing to our interactive newsletter below!