How can I be found by my ideal customer profile?

bitheerani10000

This is a question I get asked very often. So this post is to make it clear to you what the main difference is when choosing a platform to advertise and be found by your ideal customer profile: using Google or Facebook?

Think like your ideal client
Is your product or service a want or a need? For example, a person is walking down the street and remembers that they need to buy something specific. This is a need product.

When someone has a need and doesn't know where to find it, where do they look? On Google. This is rcs data portugal when you have to appear to that person. And what are the ways to appear on Google?

There is the organic way, where it is not necessary to monetize, but it does require time. Newly built websites usually do not appear in searches, since this work requires time and time, as we all know, is something that no one has to waste these days.

The other way is Google Ads, where you buy specific keywords and whenever you type those words, the ad will appear. Those who searched will be able to learn about the product, the company and, if it is a good offer, a good product, they can certainly become a customer.

However, if it is a desirable product that people can live without, but it appears on their timeline and attracts attention, why not buy it?

When advertising your services or products, keep in mind: Google is used for services that are needed, Facebook Ads for services that are desired. By thinking this way, you increase your chances of being found by your ideal customer profile.