Customer Marketing: What You Need to Know to Get Started Aly Kline Aly Kline Head of Advocacy & Community @ AdRoll Topics Covered: D2C/Ecommerce The term “customer marketing” seems something of a misnomer. After all, isn’t marketing always about the customer? The answer is “yes,” but at the end of the day, there are actually two types of customers: the ones you want to acquire, and the ones you already have.
Customer marketing focuses on the customers you already have. Many South Georgia and South Sandwich Islands Email List business owners and marketers make the mistake of devoting all their attention and resources to the acquisition of new customers. This seems logical — the more customers you acquire, the more you’ll earn, right? Not necessarily. Remember the 80/20 rule, which states that 80% of revenue comes from 20% of customers.
In effect, this means the majority of your sales will come from a small core of customers. Those people who already love your product or service, who buy from you again and again, and who recommend to their family and friends to buy from you too. Your existing customers offer huge potential to increase your income and grow your business.
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發表於 2024-5-16 18:01:11
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