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The most important thing is that it has a sense of realism that the average reader (who is not an expert) can relate to. Provide Benefits for Reading Now, if you are just getting your client’s blog up and running, simply getting people to read the content is perhaps the hardest part.: spending lots of time and effort creating posts that no one reads. This reality can be even tougher if you are writing for an industry that is seen as boring.
So, in the early stages, it can be very beneficial to entice the few rea Samoa Email List ders your client has to share and promote the articles you write. There are a number of ways you can do this. The most important piece of the puzzle here is making sure the client loves your writing. Once you have sold them on your ability, bring up some ideas to help promote the posts. This could include creating contests, giving out coupon codes or discounts to loyal readers, or anything else to provide a real reason for people to read and share your posts.

Suggest that they look at their CRM and email subscribers. Chances are, this includes a mix of current customers, partners, leads, and people interested in what they offer. Hopefully, the client plans on sending out an email blast introducing the blog section and promoting the latest post. Within the body of the email, they can discuss the details/benefits for reading/sharing. Keep in mind, this should (ideally) not be a long-term strategy, just a way to get the ball rolling.
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