Look for opportunities to expand

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Identify possibilities with an audit of your current content catalog. Which pieces are already performing well or have proved helpful for the demographics you’re looking to reach? Consider distributing them across new channels to introduce them to a new audience. What types of content do best across each of your existing channels now?  their reach further via social media groups, paid advertising, and more. Consider new distribution channels and methods Once you’ve figured out what’s already working for you and taken steps to improve performance, start looking for new channels to try.

Consider which options might be the best bet for different content types at different marketing Cambodia WhatsApp Number Data  stages. For example, let’s say you’ve just launched a new ebook or course. Paid advertising can help you supercharge your launch with quick results out of the gate. Then, transition to traditional social media sharing and distribution practices to keep interest alive longer. Looking into influencer partnerships, sponsorships, and guest-posting opportunities are also great ways to keep distribution going while exposing your brand to new audiences.





The Content Distribution Playbook - Whiteboard Friday Decide how you’ll determine success When evaluating the success of a particular content distribution effort, you have to decide which key performance indicators (KPIs) you’ll monitor and evaluate. Which KPIs make the most sense to track depends on which channels your focus lies. For example, keeping track of downloads might make the most sense when you track the success of a piece of gated content or a paid ebook. However, tracking the number of shares or comments might be useful when focusing on the content’s reach through social media.