Is it worth buying advertising from bloggers for business on Amazon

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How to increase sales and will a blogger help you with this? Advertising with influencers: we compare the pros and cons, understand the nuances and answer the main question: "Does your business really need this?"

Why should you order advertising from bloggers at least once?
Most Amazon entrepreneurs do not pay enough attention to influencer marketing (ordering advertising from bloggers), mistakenly believing that standard methods of finding clients (like targeting in social networks and context in search engines) work better. But is this really so? Let's compare.

Google    Facebook    Instagram    Bloggers
Description    Search advertising and contextual advertising on Google partner sites.    A social network that allows you to place ads on your home page, news feed, Messenger, and partner sites.    A social network for publishing and sharing photos and videos.    Individual content creators who publish information on their blogs or social platforms.
Target audience    Users who actively search for information on the Internet.    A diverse audience of different interests and ages.    A young audience who is passionate about visual content.    Subscribers and followers of a blogger with common interests.
Advertising formats    Text ads, images, videos, shopping ads, etc.    Text, images, videos, carousels, etc.    Photos, videos, stories Reels, etc.    Sponsored posts, affiliate links, promotional videos, etc.
Targeting    Keywords, demographic targeting, geotargeting, etc.    Demographic on page seo service targeting, interests, behavior, etc.    Same with Facebook    The blogger's target audience, interests and characteristics of subscribers.
Advantages    Wide targeting options, high conversion, availability on various platforms.    Large base of active users, powerful targeting tools.    Active audience, diverse formats, flexible tools.     Authenticity, audience trust, unique content.
Flaws    High cost per click, competition in some niches.    Possibility of reduction in organic publication reach, difficulty in measuring effectiveness.    Limited options for text ads, no links in description.    Limited audience compared to large platforms, difficulty in choosing suitable candidates.
From this we can conclude that the feature that only a blogger can give you is native advertising. And this automatically increases the degree of trust in your product. But there are other advantages that are worth dwelling on in more detail:




Clear niche audience. This allows you to achieve more relevant results, since the ad will be shown to those who are already interested in the blog topic.
High level of loyalty to advertising.  Bloggers build relationships with their subscribers based on trust and authority. When a blogger advertises a product or service, it is perceived as a recommendation, not an attempt to sell. That is, the likelihood of conversion and attracting new customers increases.
Flexibility and customization: You can negotiate the format and content of your ads to suit your needs and goals. This allows you to create more unique and personalized ads tailored to the blogger’s specific audience.
Influencer marketing can also compete with other methods in terms of budgets. For a start, we recommend starting with microbloggers (from 1000 to 30k subscribers) or “middle segment” figures. Cooperation with “millionaires” is a very expensive pleasure, which does not always meet expectations and pay off the investment.

What advertising platforms should bloggers use?
The easiest way to find people willing to advertise your product is through direct communication on social media. For example, Instagram itself is a platform where you can search and contact bloggers. Use hashtags and search queries related to your niche to find popular people who match your target audience and content style.

You can also contact agencies that act as intermediaries in this matter. Here are the most popular of them on the American market:

https://www.upfluence.com/
https://www.aspire.io/
https://www.grapevinevillage.com/

And Amazon itself offers a specialized Influencer Program , which can be very useful for the development of your store.

But no matter which search method you choose, remember: it is important to choose bloggers who fit your niche and have a good reputation.

Conduct research and evaluate potential benefits and results before deciding to advertise. Or entrust it to the Nexus team - our digital department is ready to help you with any issues related to launching a product to market and attracting a solvent target audience.