標題: Discover the 5 main benefits of social networks for companies and take them t... [打印本頁] 作者: joypaulai19 時間: 2024-3-10 11:24 標題: Discover the 5 main benefits of social networks for companies and take them t...
The benefits of social networks for companies are so many that many companies invest a large part of their budget in this medium.
And according to reports from Social Media Examiner, 97% of companies have an active presence on these networks.
Currently, 1.23 billion users are active on Facebook, and every day a person spends almost 1 hour of their day on some social network.
There is a lot of data and diverse networks, but what are the real benefits of social networks for companies?
1. Networking
2. Makes content sharing easier
3. Improves communication with customers
4. Increases your website traffic
5. Contributes to improving positioning in search engines
How does social media management for the Industry work?
Social media: a path to success!
1. Networking
Social media is used by several companies, as it is a great way to meet, get closer and build a relationship with their leads (potential customers).
Initial contact with this potential customer via social media can lead to more direct communication, with the possibility of generating eventual sales.
Furthermore, social networks allow for a vast reach, making it possible to conduct new business.
With an approval rate of 78% among industrialists, Linkedin can be considered one of the best social media for companies.
2. Makes content sharing easier
One of the benefits of social media management for digital marketing is the possibility of sharing your content in a segmented (personalized) way.
With this, you can reach your target audience more directly, selecting by region, age, interest, etc.
To achieve this, it is essential to know how to produce content marketing with high relevance and quality.
According to the Content Marketing Institute, 86% of B2B marketers use content as part of their strategy and 94% of these marketers use Linkedin, 88% use Twitter, and 84% use Facebook.
The distribution of relevant, high-quality content is one of the most important factors in increasing your authority in the segment.
3. Improves communication with customers
Social media has become an effective and direct communication platform.
Therefore, they allow you to avoid possible complications through quick and direct dialogue.
This also opens up space to better explore your company's relationship marketing strategies.
This type of direct access with your audience has huge potential when it comes to establishing trust and showing what kind of company yours is.
In other words, a company that maintains a good relationship with its customers has more chances of conversion.
