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We were ready to walk meters more to save euros on the pen, but not on the dress. The situation is the same, but the decision is opposite. All this is literally inconceivable for conventional economics meters are always "worth" euros, whatever the price of the good to be purchased, but it is not at all inconceivable for behavioral economics, which instead offers us a simple explanation Euros on the pen are , while on the dress they are a paltry. It therefore doesn't make much difference to spend or euros. Always for the same reason, relativity, we buy a new television.When we move house "we're now in expenses!" , when we haven't decided to buy it for the entire last five years. Or we can't do without expensive options like diamond alloy wheels if we buy a new car of a certain level, and maybe we're the same ones who meticulously collect points at the seo expater bangladesh ltd supermarket to end up with a mini blender for a few euros . In practice, the point is that we pay less attention to additional expenses if we are already spending losing a lot. And to completely eliminate the probability of losses we are willing to do almost anything. Behavioral economics- Return to index Framing The framing principle answers an age-old question, namely why do we buy low-fat yogurt and not yogurt with fat.
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Imagine a restaurant with a big problem with the wine list, a recurring problem and, as we will see, solvable thanks to behavioral economics. The problem lies in the fact that the restaurant offers house wine on its list at a cost of euros per bottle or a selection of "quality" wines with prices ranging between and euros per bottle. The problem is that nine out of ten customers have no doubts considering the other wines too expensive, they choose the house wine on which the restaurant's profit is almost nil.
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