Marketing briefing Focused on summarizing the main details
of the marketing action or project that you want to implement or launch. A very useful document for the team as a starting guide or for general management. We must remember that we should not launch any marketing action without it having a briefing behind it. For example, if I want to launch a “Like” campaign on Facebook, I have to prepare a briefing that collects all the important data. Business briefing Focused on summarizing the main details of the actions or business projects that you want to implement or intend to launch.Same structure but with a more business and strategic focus. Elements of a briefing A briefing Phone Number Data must contain at least the following points or sections: Context/background It serves to tell the situation in which the idea arises. If it is a consequence of a specific situation. Or it is the evolution of another project. Either it is due to external circumstances such as a change in legislation or, on the contrary, it is a corrective measure to a deviation, for example, in sales. In short, specify data that helps contextualize the reason for launching or undertaking the marketing action in question.
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It is important to contextualize so that the brief adapts to the real moment of the brand. Target This point is “critical” and causes the failure of many marketing actions. We must define the target audience or buyer persona . Which requires an exhaustive analysis of profiles to segment a sample that is receptive and potential for future action. We must collect information not only socio-demographic, but also contact data, consumption habits, satisfaction or evaluation... If we have a great CRM . But from the data that we have available. And ultimately we can organize a small data collection questionnaire for a representative sample and if necessary the start of the action will be delayed.
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